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Chinese Valentine’s Day brings fresh releases as box-office competition heats up_我的网站

A |           　　种子是农业的“芯片”，攥紧中国种子，才能端稳中国饭碗。    

    Photo: VCGRomance, animations and crime dramas were competing for moviegoers as China's Valentine's Day arrived on Wednesday, with 19 films opening this week and recent blockbusters still holding strong at the summer box office.
Although the Qixi Festival, celebrated on the seventh day of the seventh month on the Chinese lunar calendar and known as Chinese Valentine's Day, is not traditionally considered a major moviegoing period, the holiday has consistently generated a sharp boost in single-day box-office takes, particularly among younger audiences. 
China recorded 364 million yuan ($53.98 million) in ticket sales on Qixi in 2024, a Saturday, about three times the 107 million yuan earned the previous day. In 2025, the Qixi box office, a Friday, reached 234 million yuan, more than double the 109 million yuan recorded a day earlier. 
As of press time, the daily box office for the 2026 Qixi Festival surpassed 230 million yuan. 
"Qixi may not be a major movie-going holiday, but it can still bring a noticeable boost to the box office by concentrating audiences' demand for cinema-going on a single day," Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times. "For romance films, in particular, the festival provides a natural occasion for couples and young audiences to go to the cinema."
Zhang Zihan, a sophomore design student at Sichuan University, planned to see All Wishes Come True! with her boyfriend Wednesday night. She told the Global Times that after having seen strong recommendations on social media for the animated film, she decided to watch it herself, hoping to assess it from the perspective of an art student. 
The film's storytelling and animation design have drawn widespread praise, earning an 8.2/10 rating on Douban, a popular Chinese review platform.
Six films opened on Wednesday, including two romance titles.
Be With You, supervised by Lan Hongchun, director of family drama Dear You, follows a young couple whose relationship helps both characters heal. 
Love, My Way was selected for the Asian New Talent Award at the 25th Shanghai International Film Festival, where it received nominations for best film, best director and best actress. The film explores women's struggles and growth in intimate relationships. 
The week's biggest new release is expected to be V, which opened Wednesday. It has grossed more than 30 million yuan at the box office as of Wednesday. Directed by Han Yan, whose previous films include Go Away Mr Tumor, A Little Red Flower and Viva La Vida, the crime drama marks his first foray into the police-and-gangster genre.
Du Yangbaixue, a journalism student at the Communication University of China, had planned well in advance to see V with friends. She told the Global Times she was eager to see the new film as she is a fan of Tony Leung Ka-fai and was drawn by the film's star-studded cast. 
The new releases will enter a market still dominated by several strong holdovers.
As of Wednesday, Once Upon a Time in the Middle East had grossed more than 1.1 billion yuan at the box office, while Christopher Nolan's The Odyssey had garnered 320 million yuan. Animated film All Wishes Come True! had grossed more than 160 million yuan. 
In addition, Niu Lai, a low-budget original animated film with rudimentary character modeling and an unconventional, abstract storyline, could receive an additional lift from Qixi moviegoing. It had grossed over 26 million yuan at the box office as of Wednesday. 
"The previous blockbusters are likely to maintain their momentum, while Qixi, one of the key holidays near the end of the summer movie season, could further boost audience demand and lift overall summer box office," noted Zhang.
。记者调查发现，在多个电商平台上，一些主粮种子是装在编织袋或是塑料袋里售出，没有正规包装、没有标签信息、没有销售资质。线上售种该如何把住资质审核关口?农民遭遇假劣种子损失，怎样才能实现充分有效的维权?      　　近日，一家深耕玉米育种多年的上市种业公司通过总台中国之声新闻热线反映，多个电商平台卖家线上销售号称他们品牌的玉米种子，他们多次买来检测，发现大多是用市场淘汰的种子冒充的。     　　企业负责人告诉记者，种子销售不同于普通商品，一旦在互联网上买到假种子而遭受损失，往往投诉无门。

B |      　　随后，记者通过多个电商平台购买了10款号称该企业培育的玉米种子，送检后发现，没有一款种子的基因和原品牌玉米种子能够成功比对。     　　种子法第四十八条明确，禁止生产经营假、劣种子。以非种子冒充种子或者以此种品种种子冒充其他品种种子的;种子种类、品种与标签标注的内容不符或者没有标签的，都属于假种子。记者网购的10款玉米种子都是普通塑料袋包装，上面没有任何标签，按以上标准判断，都是假种子。      　　《农作物种子生产经营许可管理办法》明确，专门经营不再分装的包装种子的或者受具有种子生产经营许可证的企业书面委托生产、代销其种子的，不需要办理种子生产经营许可证，但也要在种子销售前向当地县级农业农村主管部门备案，并建立种子销售台账。一地方农业农村局工作人员告诉记者，即便商家卖的是正规种子，也需要备案。     　　记者查询所购买的10个卖家在电商平台的资质信息发现，商户的公示文件中，都没有销售玉米种子所必需的农作物种子生产经营备案表，有的店铺只有林业部门核发的林草种子生产经营许可证。     　　比如“小镇农资店”“乡里农业合作社”“大田农资社”这3家电商用户，用的都是位于武汉的“湖北梦仙枫种子店(个人独资)”营业执照，却上传了当地另一家企业武汉市升润瑞林木种子营业部(个人独资)的林草种子生产经营许可证，但店铺在售玉米种子。     　　店铺注册地武汉江夏区农业综合执法大队工作人员回复，它有营业执照，但地址是虚假的。

C |      　　还有一家名为“永康农资种业”的网店，登记使用的是河南信阳潢川县元智渊种子店的营业执照和林草种子生产经营许可证。

D | 该企业登记的联系电话从2025年3月起共关联注册了12家苗木或种子店。记者进一步调查发现，多家电商平台也不用上传农作物种子生产经营许可证或相关备案，就能直接销售玉米等主粮种子。

E |      　　记者向元智渊种子店营业执照注册地的农业农村局农业综合行政执法大队电话咨询，工作人员表示，他们接到了太多此类投诉，却无能为力。

F |      　　记者查询所购买种子的物流信息发现，大多数假种子的物流信息中，发货地址非常模糊，往往只到县或乡镇。快递公司解释，这是因为卖方也选择了隐私地址发货，只有在执法部门的要求下，才能去查。     　　根据物流信息，记者向多个涉嫌销售假种子的店铺发货地，江苏省东海县、沭阳县，湖南省祁东县的农业农村局进行了反映，并按要求提交了订单编号、发货地址等信息。

G | 沭阳县农业农村局一位工作人员说，如果可以提供公司名和详细地址，他们就能去查，如果发货地址很模糊，他们也很难查到，建议还是要找注册公司的法定代表人。

H | 　　买种子认准包装只是第一步      　　不仅是玉米种子，在投诉平台上，通过互联网平台购买其他主粮种子或是蔬菜种子出现问题的投诉也有不少，投诉后往往只是退钱了事，不仅耽误了农时，农民投入的化肥、农药等费用也打了水漂。     　　湖南的李女士通过电商平台下单了云南拇指玉米种子，种下去才发现，是普通的糯玉米。种子只花了三块多钱，可搭进去的是一季的投入。     　　河南的马女士网购了100多斤“矮秆花生”散装种子，种了3亩，结果没有出芽。如今，该店铺早已关闭，马女士更是无法找到投诉渠道。     　　山东的刘先生买了“翠玉三号黄瓜”散装种子，希望这种经济价值较高的黄瓜能卖出好价钱，但种出来才发现就是普通黄瓜。     　　记者梳理发现，这类投诉几乎指向同样的两条红线：种子散装发货，网店无资质销售。这些没有包装、没有标签的散装种子，风险究竟有多大?北京市农林科学院玉米首席科学家赵久然告诉记者，散装种子的问题，远不止货不对板那么简单，散装种子来源不明，缺乏正规的质量检测和监管，种子质量没法保证，极容易造成减产甚至绝产。纯度、净度、发芽率、含水率，这4项指标包装袋上是必须标明的。这是一种质量的保证，也是正规来源的保障。散装种子什么都没有，很可能就是一些过期的伪劣种子，而且谁包装，谁对种子质量负责，完整包装的种子出现问题，可以找那家公司，没有这个包装，就没人负责，出了问题找不着人。     　　赵久然提醒，认准包装只是第一步，无论从哪个渠道购买种子，审定公告和票据，必不可少。买种子一定要买有正规包装的、有正规来源的，买的时候还要索取票据，一旦出了问题，凭着这个也是能找到来源。

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